DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
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dayspamagazine.com/freeinfo dayspamagazine.com • september 2017 • [ 63 ] person, therapists are able to touch and feel products, see results fi rsthand and gain invaluable experience," she says. There is also off -site education available through non-vendor sources. Soto works with the International Spa Association (ISPA) for onboarding and continuing education—favorites include the Retail Management Program and Spa Supervisor Certifi cation Program— and he often sends employees to events such as the International Esthetics, Cosmetics & Spa Conference (IECSC) and HBA Global Expo to stay abreast of spa trends. "It shows our team that ongoing training is not just what our company expects, but it's what the industry expects. It sets the bar," notes Soto. "It also helps to have an outside source; sometimes our staff responds more when it isn't their manager or leader setting all the expectations." Trade Shows Few events inspire and connect spa professionals like trade shows, and their impressive breadth of educational opportunities remains a major draw. Even better, spa owners and employees are often able to experience a company's education before partnering with them. Éminence, for example, attends more than 35 industry trade show and networking events per year, and provides education both at its booth and in master classes—which prospective spa partners are welcome to join. Repêchage hosts skincare and business CIDESCO classes at trade shows around the country. "In this ever-evolving industry, the latest technologies, techniques and trends are essential for attracting new clients and satisfying existing ones," says Sarfati. For Nooney, trade shows serve an important role, allowing staff to observe key trends and techniques, sample products and test equipment. "We review the event's itinerary in advance, to choose which days and classes we'll attend; I may recommend all nail technicians attend one, while estheticians attend another," she explains. "If more than one class of interest is happening at the COURTESY REPÊCHAGE