DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
Issue link: https://dayspamagazine.epubxp.com/i/862953
A r e f r e s h e r o n h o w t o o p t i m i z e y o u r w e b s i t e a n d s o c i a l m e d i a t o b r i n g i n m o r e t r a ffi c . [ 72 ] • # dayspamagazine • september 2017 plugged in by Deborah Abrams Kaplan In the Know on SEO: An Update A refresher on how to optimize your website and social media to bring in more traffi c. © GETTY IMAGES D o you know which search terms people use to fi nd your spa online, or how to keep them on your website once they're there? Even if many of your existing guests come to you via word-of-mouth recommendation, it behooves you to master the art of search engine optimization (SEO). Why? Because you'd be able to reel in more profi ts by capturing potential clients who are browsing the web for spas. In fact, according to a study by online advertising network Chikita, the fi rst search page on Google gets a whopping 91.5 percent of the clicks. Fortunately, website software has become easier to use, and implementing basic SEO techniques can mean the diff erence between a full treatment schedule and personnel twiddling their thumbs. We covered this topic in DAYSPA's March 2016 issue, but with the rules changing all the time, we're bringing you a rundown of some of today's most important SEO components, tips and tactics to drive your business forward.