DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
Issue link: https://dayspamagazine.epubxp.com/i/862953
dayspamagazine.com/freeinfo dayspamagazine.com/freeinfo dayspamagazine.com • september 2017 • [ 75 ] Pages and Phrases Let's start with the URL , the address for each specifi c page. You already have a URL, such as myspa.com, but you can also customize the names of additional pages you create. "This name is extremely important—it's one of the fi rst things that Google looks at when crawling the page," says Matthew Lee, owner of Rockstar Digital Media in Long Island, New York. No need to get clever, however: You want to make it easy for Google to identify your page theme. For a page that lists your massage services, for example, you could use the URL myspa.com/massage. That way, web crawlers will instantly know what the page is about. Next, look at title tags , which present another opportunity to show your page's relevancy to the search engines and bring in traffi c. When viewing a Google search page, the title tag is in big blue letters above the URL in the individual search result. Using around 60 characters, make your title tag descriptive but easy to read, and include a couple of keywords. Lisa Boyle, CEO of Paradigm Shift SEO in San Diego, suggests keeping title tags short, concise and specifi c. "I fi nd that the cleaner they are, the better they rank," she says. Meta descriptions , which appear just beneath the title tag and URL in the search results, allow you to explain the page contents in one or two short sentences. Meta descriptions serve two purposes, says Boyle. In addition to Google using it for SEO, the customer reads the snippet to decide whether to click. For this reason, "I like to treat my title and meta descriptions like ad copy," she says. Keep your meta description at or below the 160 character limit, and try to use keywords in it as well. If one keyword phrase is "salon services in Union County" and your spa wants to appeal to a range of customers, you can use a meta description such as: "My spa provides relaxing massages and salon services in Union County. We welcome wedding parties and convention attendees, and off er gift certifi cates." Keywords , a set of words used consistently on a page or site, continue to bring up the site ranking, even with bath soak salts 100% PURE & NATURAL The Spice Lab 4000 N Dixie Highway, Pompano Beach, FL 33064 sales@thespicelab.com • 954-275-4478 • www.thespicelab.com The selection includes: Himalayan Pink Salt with Lavender Dead Sea Salt Himalayan Pink Salt (Fine Grain) Lemon Citrus Salt Pina Colada Green Tea 20 oz. Jars and 2 lb. 6 oz. Tubs Available in bulk and private label. Train and get a certifi cation in the fastest growing career in the beauty industry by Master Microblading Artist Sandra Plasencia. LEARN Microblading from Master Microblading Artist Sandra Plasencia! • Small class size insures individualized attention • Train on live models under the supervision of a certifi ed instructor • Start working on clients upon completion Sandra Plasencia CEO Chicago Permanent Makeup Academy www.spahavananights.com www.facebook.com/naturalbrows Enroll today and start enjoying the benefi ts of this lucrative career! Call or text Sandra at 312.774.0352 Havana Spa 773.334.5303