Dayspa

OCT 2017

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 66 ] • # dayspamagazine • october 2017 marketing savvy by Merlisa Lawrence Corbett Shoestring Strategies Concerned about spiraling marketing costs? Here's how to brand your spa on a budget. T rying to market spa services to an increasingly fragmented audience can be overwhelming, not to mention expensive. Anyone who has entered this industry in the last 20 years has witnessed a seismic shift in the way spa-goers consume marketing material. Long gone are the days when the only competition spa owners had to worry about was the other facility across town, and when a sound marketing strategy consisted of glossy postcards, Yellow Pages ads and tall banner signs. Nowadays, with everyone from the plastic surgeon down the street to the local gynecologist competing for business with day spas, savvy entrepreneurs have to get creative with their promotional eff orts. But before you blow your entire budget on the latest social media tool or pricey marketing guru, look to the aff ordable and eff ective solutions you already have in your toolbox. Case in point: the following four key strategies, straight from the pros who made them work. © GETTY IMAGES

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