DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
Issue link: https://dayspamagazine.epubxp.com/i/874364
[ 72 ] • # dayspamagazine • october 2017 LEFT: COURTESY JOEL LUKHOVI; RIGHT: COURTESY JANE IREDALE winning ways by Stephanie Vozza P hilanthropy isn't just good for the soul; it's smart business. According to a study by Project ROI, companies that participate in charitable endeavors strengthen their reputations, reach a larger client base, and engage and retain employees. As a spa owner, you may be interested in starting your own compassionate eff orts or partnering with vendors that have established philanthropic programs, broadening your impact and reach. To get started, below are fi ve companies and the charities they support. C O N T R I B U T E S T O A C A U S E Cause for Thought Five skincare brands that help spas give back. THE CAUSE: The Global Greengrants Fund (greengrants.org) directs grants to regions where water is scarce or threatened, and since 1999 Aveda has dedicated Earth Month (April) to raising funds for the organization. The brand donates proceeds from sales of its Earth Month Light the Way Candle, and much of that money benefi ts the communities from which it sources its ingredients. So far, Aveda and its spa/salon partners have raised more than $14 million. "We chose to support Greengrants because of its authentic, grassroots approach to fi nding communities in need of support that may otherwise go unnoticed," says Melissa Chelminiak, director of mission, partner and stakeholder engagement for Aveda Earth and Community Care. "A small amount can make a huge diff erence in a rural village. The natural world is the source of the raw materials for Aveda products, and we believe that protecting these limited resources is our responsibility." h o f that sources its ingredients THE CAUSE: Each October for the last 10 years, Jane Iredale has donated 100 percent of profi ts from one specifi c product to Living Beyond Breast Cancer (LBBC, lbbc .org), which provides breast cancer education and support to those aff ected by the disease. This year, profi ts from the brand's Magic Mitt will be donated. "We support LBBC because of its commitment to help all individuals touched by breast cancer, whether they are diagnosed or supporting a loved one," says Jane Iredale, founder and president of Iredale Mineral Cosmetics. "The organization makes it possible for these people to maintain quality of life during the most challenging times; it supports families holistically, understanding that the disease impacts all areas." To date, the company has raised more than $477,000, including sales made by spa partners. "Last year, LBBC was able to deliver 60,000 of its guides to understanding breast cancer at no charge to the families who needed them," adds Iredale. THE BRAND: Jane Iredale THE ORGANIZATION: Living Beyond Breast Cancer THE BRAND: Aveda THE ORGANIZATION: Global Greengrants Fund