DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.
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[22] • # dayspamagazine • february 2018 © GETTY IMAGES R hinestones, canary-yellow eyeshadow and experimentation galore. With the spring/summer 2018 runways continuing to hype bold makeup choices, you may wonder why you should even train your sights on such trends. After all, subtle beauty likely tops client requests at your spa. But what the runways turn out season after season does impact your work, according to Mary Swaab, Colorlab Cosmetics founder and CEO. "Though these looks are created for high impact, they inform the overall feel and texture of the season," she says. And being cognizant of current catwalks can bolster your career. "Simply put: Artistic skills evolve when we start to explore unconventional trends," says Janeena Billera, senior global makeup artist and educator for Glo Skin Beauty. Her rationale: Though a sequin-studded eyelid drew you in, you may fi nd that the supporting elements—perfected skin, beautiful brows and innovative techniques—truly require your focused attention. Studying runway artistry also keeps your day-to-day work fresh—and your talents in demand. "We tend to fall into comfort zones with specifi c looks and shades," notes Natalie Soto- Carlisle, global educator for Jane Iredale. "Runway looks can help open you up to an entirely diff erent world of creativity that will distinguish you from your competitors." But what if your clients prefer simplicity? "Even if your location only receives requests for subtle daytime looks, learning new techniques and knowing how to achieve them is extremely valuable," says Soto-Carlisle. "And, truthfully, runway trends allow professionals to bring new designs to loyal clients who would like to update their makeup wardrobe." Not to mention, a trickle-down eff ect can occur if you don't push yourself. "If you're feeling bored and uninspired, your clients will feel that way about you too," theorizes Eddie Giron, makeup artist and Ardell educator. Not to worry: There's no dearth of exciting beauty trends to challenge you this season. So read up on the following four and fi nd your inspiration! hi t ll h d d i t t i f h d SPRING Sweep A sneak peek at this spring's top beauty trends. by Karie L. Frost