AUG 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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S e e i n g t h e L i g h t [ 48 ] • # dayspamagazine • august 2018 building blocks business boosters One upside to our constant internet connection is that it's easier for beauty pros to connect with potential clients. Sites (and apps) like BeauticianList help credentialed members of the industry by adding them to a digital database, where they can showcase and market their work—and where consumers can search for them based on services, location and name. "Our goal is to support licensed professionals by uniting them with beauty enthusiasts actively seeking cosmetic services," says BeauticianList CEO Dasha Minina. If you're in the bodywork business but don't sell wellness products alongside your treatments, you could be doing a disservice to your guests and your cash fl ow. That's where books like Retail Mastery: The Handbook for Massage and Bodywork Practitioners (Sohnen-Moe Associates, Inc., 2017) by Cherie Sohnen-Moe and Lynda Solien-Wolfe can help. The guide includes information on how to select appropriate products, overcome sales reluctance and extend session benefi ts. "I see it not as retailing, but part of the therapeutic experience," says massage therapist Benny Vaughn. "When I make it easy for a client to access products that can enhance their massage therapy, I am providing full customer service." f M d B d k BOOK NOOK LICENSE TO THRIVE S e e i n g t h e L i g h t Ambience can make or break a client's spa experience. And smart tech like Brilliant Control helps hotel, resort and spa operators get it just right. Enabled with touch, motion and voice control, the panel can be installed in place of a standard light switch and gives staff and guests the ability to adjust music, lighting and climate. It also comes with a built-in camera and microphone, allowing businesses to add video or voice intercom for ease of communication. When not in use, it can be programmed to display information regarding spa packages and promotions. Helping clients maintain results between visits is important for positioning spa staff as experts. When it comes to body contouring and rejuvenation, an option pros can consider is NuBODY , an FDA- cleared microcurrent beauty device from NuFACE. It can be used to tone, fi rm and smooth targeted areas such as the arms, stomach and thighs, and mimics a gentle massage. The device can be incorporated into professional body treatments, as well as sold in spas' retail areas. Body Language

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