AUG 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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management workshop Get Schooled The spa business is all about lifelong learning, says Cormier, and trade shows are rife with educational opportunities. "There's no better place for accessing classes on all kinds of topics, taught by experts in their fi eld—you're really learning from the cream of the crop," she notes. Oftentimes, the presentations are immersive and highly interactive, as well. "The speakers are usually happy to answer questions, give advice and off er extra motivation," says Cormier. Again, though, you'll want to peruse the schedule ahead of time and determine what workshops will be most benefi cial to your business. Three months before going to a trade show, Dawn Nooney, owner of Renew.calm spa in West Springfi eld, Massachusetts, talks with her staff about which classes to attend. "You can cross-train and pick courses geared toward your specialty," she says, noting that inviting front desk workers is also a good idea. "The dynamics of a group change when you're away from work, and attending a show together serves as a team- building exercise. It also lets your staff know you're invested in them." Nooney adds: "It's important for new employees to realize how big the industry is—when they see how many vendors are at a show, they get a better sense of that." Stock Up Trade shows typically off er special discounts on products and equipment, and also provide a perfect setting in which to learn about partnership opportunities, according to McNees. "It's common for exhibitors to off er show specials available only to attendees for a limited time, so don't be shy about asking," she notes. That said, it's important to keep your needs and budget in mind at all times, cautions Bruce Schoenberg, owner of Oasis Day Spa in New York City. Vendors might off er tempting discounts on products or equipment, but you need to consider whether these items will be popular with clients, he explains. If you do have your sights on something, particularly a big-ticket item, Schoenberg also recommends approaching vendors on the last day of the event. "See if they'll sell you what they have at a discount," he says. "They may not want to pack everything up and haul it back." This is one reason that attending trade shows closer to home, if at all possible, can be especially benefi cial, adds Nooney, since it's a lot easier to bring back bulky items when you don't have to board a plane. [ 60 ] • # dayspamagazine • august 2018 TOP: COURTESY PREMIERE DAYSPA; BOTTOM: © GETTY IMAGES

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