AUG 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 63 of 76 • august 2018 • [ 61 ] Branch Out Crystal Cobert, owner of FACES on Beekman Street in Saratoga Springs, New York, attended her fi rst aesthetic trade show 10 years ago and found the networking opportunities invaluable. In addition to establishing relationships with educators, vendors, marketing gurus, web designers and other industry experts, she's also made lasting friendships. "When you get to a show, the competition vanishes and everyone is chatty, friendly and helpful, off ering their best advice regarding products and equipment," she says. Since you'll probably be meeting a lot of people, McNees suggests capitalizing on those contacts by keeping careful track of them. "Write down as many notes about the colleagues you meet as possible, and follow up with them after the show," she advises. "Whether it's a simple thank you note or a detailed idea for a potential partnership, keep the positive momentum going to ensure you build a strong network. Meaningful connections are worth their weight in gold." After all that networking, and loaded down with new information, contacts, supplies and more, chances are you'll have a renewed appreciation for your business and all the people in it. "I feel so energized and refreshed when I come back from a show," says Cobert. "I'm excited to deliver better customer service, off er new treatments and make sure my clients are getting my best." And it's that post-show glow that could arguably wind up being the biggest business benefi t of them all. u © GETTY IMAGES

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