Dayspa

AUG 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

Issue link: https://dayspamagazine.epubxp.com/i/1003700

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[ 72 ] • # dayspamagazine • august 2018 What is the brand's hero product? The Ultra Sensitive Zinc Oxide Wax is our No. 1 bestselling wax. Everyone loves it because it can remove hair on clients with even the most reactive skin who are prone to breakouts or irritation. Where do you fi nd inspiration? I am most inspired when people reinvent themselves. Whether it's a career or state of mind, I truly believe change is good. When your body needs or wants a change, I say just do it and release yourself. What advice would you give to someone just starting out in the spa industry? Speak to everyone. Listen and learn from those who have been in the industry for a while. Network and make friends, as you'll need them on your path to success. Who would you most like to meet? It would be wonderful to meet Marilyn Monroe, to see for myself the true beauty of this blonde legend. Marilyn established her trademark of being sexy and fun; she was not only brilliant, but captivated audiences with her style—and she still shines today. What's your favorite part of the day? I'm defi nitely a morning person. I have the most energy when I fi rst wake up, and feel I can conquer the world—or at least my job! You've been in the industry for over 20 years. What's the biggest change you've seen? Marketing on social media. "It used to take an entire team weeks to develop campaigns, working on print and story advertisements to launch a product. Today, you can take a picture or video of something and immediately show how it's used on Instagram, Facebook and Twitter. It can quickly go viral, and if you back the post with a celebrity it'll be an instant success. Tell us something most people don't know about you. I've always had an interest in performing arts and love attending the opera, ballet and theater. Occasionally, you may fi nd me singing along to show tunes, too. What's in the pipeline for the company? We're developing a new collection of waxes that will accommodate targeted skincare issues. What's on your bucket list? I'd love to organize spiritual retreats for people in our industry, to help them open their minds and hearts. u Susanna DiSotto Director of Marketing, Satin Smooth one on one industry leader Q&A RAPID RESPONSE A Personal mantra: Great things never come from your comfort zone. A Guilty pleasure: Netfl ix with earphones— no distractions! A Best part of your job: Creating innovative products inspired by wellness and beauty. A Favorite food: Vanilla ice cream A Scariest thing you've ever done: Hosting Christmas for my large Italian family. A Can't leave the house without: Lipstick M O R E O N T H E W E B @satinsmoothpro @satinsmooth @satinsmoothpro BOTTOM LEFT:© GETTY IMAGES

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