SEP 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 26 of 92

e A u t u m n r r i v a l s ALEX MOZZ/© GETTY IMAGES [24] # dayspamagazine • september 2018 ALEX MOZ Z / © GETTY I MAGE S • ] 24 [ # da ys pama ga zi ne • se p t em be r 20 1 8 S eason after season, makeup artists come up with a myriad of runway looks that refl ect designers' collections. While some beauty trends fi zzle out shortly after models fi nish strutting down the catwalk, others command attention, leaving women eager to fi nd a way to translate the au courant style to their everyday lives. That's where you come in. Makeup artists, especially those in the spa setting, have a two-fold responsibility: Master the latest trends, and know how to adapt them to fi t each individual. "With the generous amount of information out there, clients no longer rely solely on what their makeup artist tells them—they're out there reading, researching and watching tutorials, so it's important to know what's coming off the runways and showing up on social media," says Sara Kelly, national education manager and in-house makeup artist for Mirabella. The good news: Although there was no shortage of avant-garde makeup looks on the Fall 2018 runways, most trends off ered plenty of potential wearability—giving makeup pros the green light to experiment with their artistry. Finding the right way to show off your skill set may require extra eff ort, as most clients prefer a more natural look. "Each season, spa makeup artists should assist their patrons with a 'makeup update,'" recommends Mary Swaab, founder of Colorlab Cosmetics. "It can be anything from a quick post- service touchup to a complete look for an event." One surefi re way to highlight your talent? Social media. "Photograph your work, especially before and after photos, and post them on your spa's social media pages," advises Swaab. Kelly also recommends using your face as an advertising tool. "You'll be surprised how many clients will ask about your makeup and how you can recreate the same look on them," she says. "Reassuring guests that you can tailor a trend to fi t their features is essential when trying to get them to step out of their comfort zones." Ready to kick your creativity into overdrive this fall? Look to these fi ve runway trends for inspiration all season long. recreate this season's runway makeup for your clientele. by Taylor Foley How to How to recreate this season's run w a y makeu p for y our clientele. A A utumn A rrivals

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