SEP 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 42 of 92 [ 40 ] • # dayspamagazine • september 2018 spa hopping The thorough treatment began with a milk cleanser and an illuminating foaming wash, both designed to soothe rather than strip the skin. Next, a rhythmic "butterfl y motion" technique that stimulates microcirculation was used to massage in a gel-to-oil formula, followed by an effl eurage with a rich and nourishing cream. The service concluded with a thick moisturizing mask, and then a skin-fi rming collagen one (applied to my hands as well). Afterward, my complexion was undeniably replenished and refreshed—it's no wonder that the service brings clients back for more. Great Escape Although such innovative treatments entice new guests and encourage repeat visits, the staff —selected for their personalities as much as their skill sets—are constantly praised as a draw. Their amicable approach is a point of diff erentiation from some of the formal and more reserved hotel spas in the area. According to Rousseau, that's thanks to a management style that encourages collective decision-making and ultimately gives everyone a stake in the outcome. As a result, staff members genuinely care about guests and take extreme pride in their work. Positioning the spa as a top choice for locals seeking respite is a key objective of Terre Blanche's marketing strategy, and it's accomplished through multipronged eff orts. The fi rst is accessibility.

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