SEP 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 57 of 92 • september 2018 • [ 55 ] Makeup Mavens In the world of cosmetics, the quest for full brows and lush lashes shows no signs of slowing down. To help guests achieve these goals, Cormier says pros may want to learn about microblading—a form of eyebrow tattooing during which artists apply tiny hairstrokes with a handheld blade. (Read more about this and other permanent cosmetic services on page 14). "Microblading is one of the fastest growing trends in the country," notes Cormier. "There's no need for brow makeup that wears off when swimming or sweating, and it's popular with people who have light or sparse arches." As the popularity of these services grows, so does the number of training programs being off ered—and although classes can be costly (starting around $2,650), and equipment isn't cheap, the high pricepoint for the procedures (typically starting at $450) makes them lucrative. Like microblading, lash extensions are a cosmetic shortcut for clients who don't like to spend a lot of time applying makeup. "They're a great source of continued revenue for spas because they're a treatment that clients need to keep up," adds Laura Sheridan, head of beauty and well-being at U.K.-based education provider The Training Room. Certifi cation courses can cost anywhere from $300 to $1,000, including a starter kit with equipment and other supplies, and should yield a solid ROI once the requisite skills are mastered (the typical cost to the client for a full set is $100 to $300, with fi lls eve ry few weeks ranging from $30 to $60). CLASSES TO CONSIDER: "Allround Micropigmentation Specialist Basic Training," Nouveau Contour,; "Beginning Lashing" and "Microblading," Occhi' Institute, © GETTY IMAGES

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