Dayspa

SEP 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 64 ] • # dayspamagazine • september 2018 profi t center S peedy spa services are shockproof. Having fi lled a void during the re cession, when people sought aff ordable ways to manage stress and maintain their spa-going routines, mini-treatments are proving popular once again, says Lynne McNees, president of the International Spa Association (ISPA). These days, of course, expedited off erings go well beyond appealing to those on a tight budget—they also attract busy clients seeking a quick pick-me-up, those who want to complement a lengthier service, or guests who'd prefer to sample a treatment before committing to the full experience. These convenient options can be a real boon for business, and a number of spas are already translating the trend into serious profi ts. Quick Fixes According to a September 2017 ISPA Snapshot Survey, nearly half of all spas now off er 30-minute treatment options, and more than 30 percent off er 15-minute services, which run the gamut from massages to facials. For instance, Southern California's Burke Williams recently introduced its fl agship Simply Massage location in Marina del Rey—a back-to-basics concept featuring massages only, with durations starting at just 30 minutes ($39 for members, $59 for nonmembers). The business attracts massage therapists who not only enjoy working in a fast-paced setting, but also with clients who appreciate and understand that bodywork is a necessity as much as an indulgence, notes Simply Massage general manager Jeri Sydnor. In Studio City, California, Spa Lé La has an entire 25-minute Retreat Services menu, with the most popular options being the Bath, Nap Room and Infrared Sauna (each priced at $40). "People love to take a bath before a massage to warm up their muscles, or an infrared sauna afterwards to bring down infl ammation," says founder Trina Renea Belton. "Others prefer to remain on the massage table for a 25-minute nap." The Need for Speed Express spa services boast plenty of benefi ts for guests and businesses alike. by Marina Kay © GETTY IMAGES

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