SEP 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 68 of 92

[ 66 ] • # dayspamagazine • september 2018 Skin Laundry, which has expanded to 22 locations from Los Angeles to London since fi rst opening in 2013, off ers just one signature treatment: a 15-minute laser and light facial ($65). "We're seeing a trend of one-service business models, especially in the spa industry," notes Brian Dickerson, manager of the chain's Tribeca and Flatiron locations in New York City. "It allows us to build trust with our clients by doing one treatment and doing it well." Thanks to the popularity of such quick, specialized services, the brand added a Carbon Peel (15 min./$60) to its menu earlier this year. Express facials are also big business at Three-13 Salon, Spa & Boutique in Marietta, Georgia, where the Repêchage Facial Bar concept was launched in 2008. The Facial on the Go (30-40 min./$56-$65) is touted as a "full facial in less time … with all the benefi ts of a Signature Facial." Notes Three-13 managing partner Lester E. Crowell: "We had guests who wanted facials but couldn't fi nd the time in their busy schedules, so this is the perfect solution." In addition, the spa's even shorter Quick Fix Treatments (15-45 min./$36-$45) address a wide range of targeted issues from acne to irritation. Ra pid Rewards Regardless of the treatment, spas are generating big money with their expedited off erings. Why? For starters, these speedier services tend to be impulse add-ons and are perfect upsells. "Guests can get a last-minute Quick Fix appointment and not have to wait for a longer time-slot to open up on another day," notes Crowell—and Dickerson, too, says that some guests go to Skin Laundry once or twice per week because the services are so easy to squeeze into their schedules. For Spa Lé La, the aff ordability factor leads to more frequent visits, notes Belton. profi t center © GETTY IMAGES Permanent Makeup Industry leader since 1995 in Supplies and Education TRAINING FOR • Permanent Makeup • Tattoo Removal • Lash-Extensions • Eyelash Perm & Tint Our courses require no loss of time from your work and we will cer tify you. These services will bring additional customers into your salon and make you money. Average fee for a permanent makeup procedure or an eyelash extension service is $300.00. before after Please check out our Website for more complete details. or call 509.990.0925 We have the best prices in the industry on supplies for permanent makeup, lash-extensions, eyelash perms, lash & brow tint, tattoo removal. You have Questions? We have Answers! We provide FREE information on the above courses that we provide. Both before and after you have taken a course.

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