OCT 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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plugged in [ 58 ] • # dayspamagazine • october 2018 MINDBODY HOW IT WORKS : MINDBODY is a comprehensive cloud- based program designed specifi cally for spa, wellness and fi tness operators. It automates a range of essential business and marketing processes, including payment collection, staff calendar integration and client booking confi rmation. In addition to scheduling individual appointments online, guests can set up recurring weekly or monthly visits—an easy way to bump up your retention rates. The program also off ers immediate point of sale functionality (typically sold separately) that allows businesses to sell retail online right off the bat. STAR FEATURE : The MINDBODY app—with approximately 2.8 million users—has a database where all spa and salon partners are immediately listed. "Anybody will be able to search for your business or specifi c services you off er, and then have the ability to book and pay for an appointment right at their fi ngertips," says Stephanie Moran, MINDBODY vice president. "Practitioners can also schedule clients on the go, and they can confi rm an appointment right away." Such convenience is a smart way to keep guests happy. "We as a staff all love the app, and clients appreciate the ease of scheduling through it," reports Donna Listi, offi ce administrator of RevIVe Med Spa & Wellness in Friendswood, Texas. "Plus, it allows our guests access to the schedule during those high-traffi c hours when reaching staff by phone can be diffi cult." PRICE : From $125 to $395 per month PHOREST HOW IT WORKS : Phorest salon management software automates a host of tasks, including booking, staff schedules, inventory and stock control audits, email and text marketing, and supplier orders. The company recently launched Client ReConnect—a retention tool available in the basic package— which identifi es guests who are overdue for a particular service, and sends them a text or email from their favorite spa pro asking them to come in. If they don't respond in two weeks, another automated message is sent. "It maximizes bookings by prompting clients who may have missed the message the fi rst time around," says Phorest grow marketing advisor Gayle Hearne. "They really appreciate the reminder." STAR FEATURE : The TreatCard is a points-based loyalty program in which clients collect points every time they spend money in your spa. They also receive bonus points on their birthday and for referring friends. When spa-goers accrue a certain number of points, they can redeem them for a service they've enjoyed in the past as a reward for their loyalty, which can make them feel valued as individuals. "This is important because 80 percent of consumers say they are more likely to do business with a company if it off ers personalized experiences," notes TreatCard manager Kevin Hansard. PRICE : From $79 per month © GETTY IMAGES

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