NOV 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 54 ] • # dayspamagazine • november 2018 back to basics 5 CREATE URGENCY. People tend to clamor for things that are in high demand, so posting signs letting them know certain off erings are running out or won't last long can help entice them to buy. "Display unique seasonal items and let guests know these quantities are limited," says Nichols. Whether that means pumpkin-packed products in fall, holiday gift sets in winter or a limited-edition beach bag loaded with summer goodies, odds are that clients will want to get them before they're gone. GO ONLINE. Having a website where guests can purchase products 24/7 from the comfort of their own homes opens up a whole new retail revenue stream for spas. "Selling online is very important," says Smith, who notes that The Flowering Almond Spa has a link right on its home page where clients can purchase gift certifi cates for retail items or spa services. "Having this option allows our guests to make a purchase when it's convenient for them," she says. G p 6 THINK OUTSIDE THE BOX. Opening a pop-up shop in a hotel lobby, by the pool or outside large conferences is a great way to let more people know about your retail off erings, says Nichols. "'Sip & Shop' events are also eff ective—champagne and socializing tend to loosen the guest's grip on their credit card," she adds. Smith wholeheartedly agrees: "We host private events where people can enjoy champagne, see product demos by our spa pros and purchase their favorites," she says. "We off er this seasonally, and it's especially successful around the holidays." u T H Op wa y 7

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