Dayspa

DEC 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 36 ] • # dayspamagazine • december 2018 innovative interiors Multipurpose Rooms Spa guests have a growing desire for individualized experiences that can swiftly go from private and hushed to communal and festive, says New York City- based designer Nicole Migeon. This has challenged architects to rethink the way they build spaces, and prompted a creative solution: fl exible rooms that serve more than one purpose. This past year, for example, Migeon worked with Kovanda Plastic Surgery and Aesthetic Institute in Minneapolis on a design that would allow the business to off er massages, facials, plastic surgery and wellness classes all in one place. So, Migeon created a round waiting room with a circular upholstered chaise in the center, along with retail products in glass cases on wheels. After the day's spa treatments, the cases can be rolled away, a projector lowers from the ceiling, and the plush seating invites guests into a theatre-like setting that can be used for educational events, spa parties, makeup tutorials and other gatherings. Echoing this focus on fl exibility, Los Angeles-based spa development consultant Mary Zavaglia says: "Everyone wants a couples' suite, but many owners worry that the room will go to waste." In addressing this conundrum for the Jumeirah Carlton Towers' Peak Spa in London, she suggested an oversized, soundproof door that slides on a track and divides one big treatment room into two smaller halves. "This is an especially appealing solution for small spas with space issues," says Zavaglia. "But I've seen clients complain on social media about noise, so it's important to ensure that the separated areas are soundproof." Insta-Worthy Areas This year it became even more apparent that the new generation of spa-goers wants to document its every move on social media. For that reason, Alexis Ufl and of Lexi Design in New York City often recommends building a "selfi e station" or Instagram wall into a new design or revamped space. "We try to create unique areas where guests will want to take pictures," she says. That means that spa owners must really work to push the creative limits. For instance, at Beauty Cult in Redondo Beach, California, which opened this month, Ufl and designed a wall covered in moss with the spa's "brand language" done up in neon lights, and hung a swing in front of it. "What better way to entice guests to sit and take a selfi e?" she off ers. Meanwhile, Zavaglia says she's now seeing neon signs with slogans such as "Hello, Gorgeous!"—irresistible for the spa- loving selfi e fanatic. FROM TOP: COURTESY NICOLE MIGEON (2); COURTESY ALEXIS UFLAND

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