DEC 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 39 of 77 • december 2018 • [ 37 ] Of course, not everyone can build an Instagram wall, and if this is the case, Ufl and suggests other ways to entice an impromptu photo shoot while also capturing unmistakable aspects of your spa's identity: You might make a pattern with your logo and create wallpaper with the design, or hang an oversized logo made from metal or acrylic. "It's the branded details that guests love and that will motivate them to post," she notes. Whatever you opt for, be sure to provide clients with a clever signature hashtag. "That way, you can easily fi nd and repost all of the pictures taken at your spa," says Ufl and. Migeon also sees Instagram moments inspired by bold wallpaper—although she does advise her spa clients to use a commercial-grade option that resists stains (think: massage oil). For businesses with bigger budgets, Migeon says ceramic tile walls are trending. Although pricey, they're much easier to clean—and intricate designs can be visually impactful. What's more, beautiful and unusual reception areas (perhaps with impressive or unique light fi xtures or color schemes), interior gardens and water features often make it onto spa- goers' Instagram accounts, she notes. Sunlit Spaces The creative use of both natural and artifi cial light allows spas to establish "an otherworldly environment," says Kobi Karp, founder and principal in charge of Kobi Karp Architecture and Interior Design in Miami. For a recent project at the Four Seasons Hotel at The Surf Club in Surfside, Florida, he installed light tunnels throughout the building leading into the spa. "We designed an open spiral stairway to ensure that the light emanating from the skylight at the top of the stairs is never blocked by the structure itself, but instead travels unobstructed from the bottom, creating the illusion that the light is actually moving through a tunnel and illuminating your path as you take each step," he explains. With other projects, Karp designs environments so that artifi cial light sources are cleverly concealed. "We often create small coves throughout the spa and hide the light bulbs inside," he notes, adding that he and his team have also hidden fi xtures in conch shells and tree canopies, or behind palm fronds. "We use whatever elements are natural to the environment where the spa is located," the architect says. The contrast from being indoors, but approximating nature's own light, produces an ethereal eff ect. "These features help encourage relaxation because guests feel like they're still outdoors," concludes Karp. COURTESY KOBI KARP ARCHITECTURE AND INTERIOR DESIGN

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