DEC 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 42 ] • # dayspamagazine • december 2018 N owadays, the only certainty in the spa industry is change. From social media platforms' algorithms to the mainstreaming of the New Age, and from augmented reality to clients' obsession with their biomes, spa pros have increasingly complex decisions to make. Should you embrace ancient wellness traditions, or move steadfast into the high-tech futur ? Ban smartphones in your space, or go out and fi nd infl uencers? Is there a happy medium to be found? Luckily for spa owners, the industry has grown exponentially and shows no signs of stopping: The latest International SPA Association (ISPA) research clocked spa visits in North America at 187 million in 2017—an all-time high— and total revenue reached a record $17.5 billion. So to help you look toward that positive future (and get a handle on these burning questions), DAYSPA held a roundtable-style discussion with seasoned veterans who've seen the industry through countless phases. Behold, expert insights into the trends, clients and challeng . by Katie O'Reilly Industry leaders reveal the trends, demands and challeng . words from the wise

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