Dayspa

DEC 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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dayspamagazine.com • december 2018 • [ 45 ] © GETTY IMAGES video ads that showcase their team, philosophy and specifi c service off erings on Facebook and Instagram. Sornson: By 2021, 86 percent of internet traffi c will come from video, which is already taking precedence in terms of algorithms and user preference. Augmented reality (AR) is on the rise, too: Facebook is testing AR advertising that enables users to 'try on' clothes and makeup via their feeds. So clients may soon be able to virtually experience your treatments or destination. Spas have some catching up to do when it comes to being able to describe their treatments, as well. Our industry tends to use technical jargon, but social media makes it easier to express (and test!) the simple descriptions that will draw in more consumers. Reed: Social media verbiage should be less composed and formal, and more organic—similar to how clients themselves would post. Koronczay: Spas can create 'Instagrammable moments'—alluring, unique settings spa-goers won't be able to resist sharing. Include your handle and hashtag on business cards, appointment confi rmations and placards in your shareable spaces! Leave an enticing array of props out for staging a fl at lay photo in your relaxation room. McGroarty: Such Instagrammable tableaux could include cool pods, biophilic design such as living walls, and creative, cool-looking 'bites.' Collier: Absolutely CBD everything, and in states where legal, cannabis. Nelson: Introducing multivitamins for hair, skin and nail health can expand a spa's off erings with little investment. Sarfati: Partnering with a nutrition expert is a great way to promote wellness—they can speak at your events, off er advice to staff and contribute content to your blog, newsletter or website. Asquith: Ensure that massage is performed during skincare services; lower the lights in treatment rooms; make relaxation audio available (with or without headphones); and off er herbal teas—it signals the beginning of a wellness escape. Mersberger: In a 2016 ISPA survey, millennials stated that the No. 1 amenity that would enhance their spa experience was refreshments—something as simple as fresh fruit or infused water can go a long way. McGroarty: Food creates powerful emotional connections—cool, healthy snacks and beverages can carry outsized impact. The biggest trends are those that don't involve labor expenses, which devour 60 percent or more of a spa's revenue. Think fl oat tanks, infrared saunas, salt therapy, sound therapy, chromatherapy, halotherapy, and resting pods where guests can plug How can smaller day spas integrate wellness into their offerings?

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