DEC 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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m e n u m u s i n g s [ 54 ] • # dayspamagazine • december 2018 ear-end brings with it ample opportunity to off er holiday- focused spa packages, but bundling multiple services together should really be something you do all year long. Not only can packages help boost revenue, they also open your clients' eyes to treatments that might not be on their radar. "The services that go best together are well-known off erings mixed with unique and uncommon ones," says Tamara Friedman, owner of Tamara Spa + Wellness in Farmington Hills, Michigan. Her most popular bundle, the Couple's Delight (60-90 min./$260), combines a 30-minute private Jacuzzi or steam room session with side-by-side Swedish massages, and has remained a client favorite for more than 30 years. "Most people know what a manicure or Swedish massage is—they're pretty similar no matter where you go— but how many spas have hydro-lighting facials, skin ironing, steam rooms or niacin wraps? Encouraging clients to try something new always leaves them with a memorable experience," she adds. But creating a spa package involves more than just throwing two services together and crossing your fi ngers; considerations like cost, time and added value factor in heavily. So before you bundle, take note of this rundown for successfully putting together the perfect package. menu musings by Karie L. Frost © GETTY IMAGES Smart and eff ective tips for bundling your spa services. The Package Deal

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