DEC 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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[ 56 ] • # dayspamagazine • december 2018 Time Management Think about it: If you bundle services, the time spent on one client stretches signifi cantly. So how should you schedule packages? Gallardo prefers to limit such off erings to Monday through Friday, so that commissioned technicians can boost their profi ts on their busiest days, Saturday and Sunday. Plus, by booking packaged treatments at slower times, spa pros are able to "maximize their involvement in the services and optimize the guest experience," she notes. In terms of planning when to provide packages to your clientele, you may need to invest more time in scheduling depending upon your team and location. If you're situated within a hotel or in a busy metropolitan area with constant events, for instance, you'll want to sync your new off erings with those calendars (think: ramping up service bundles when a convention is in town). "I try to plan out three months in advance, which allows me to order the product I'll need in a timely manner," adds Alvarez. Spreading the Word Since packages can change frequently, you'll need to make current and prospective clients aware of them on a consistent basis. Friedman fi nds that a mix of direct and indirect marketing works well, but stresses that keeping campaigns varied helps ensure success. "The specials you see on our social networks aren't always the same ones we promote in email or text. This way we aren't annoying spa-goers by showing them the same thing over and over, and it also works as an incentive for clients to sign up for all of our diff erent media so they won't miss any deals," she shares. In addition to custom-branded digital ads for each new promotion G20 Spa + Salon rolls out, Gallardo says they've benefi ted from partnering with local infl uencers who help spread the wo rd. If the opportunity presents itself, you can also team up with sites like Travelzoo, which makes your packages visible to out-of-towners. Alvarez runs bundled services with the site regularly, and she reports great success with a recent custom package in which clients could pick two of three off erings with complimentary upgrades if booked Monday through Thursday. Of course, however you choose to market your packaged treatments is up to you, just be sure to sell the experience—and don't undersell your business! u menu musings © GETTY IMAGES with your insurance provider this season. Fall In Love Professional Liability Insurance "For less than .50 cents a day" $159/YR NOW $149/YR • FREE business co ntent • FREE bm7v|uঞrv • FREE resources, and a Low-Cost ruo=;vvbom-ѴѴb-0bѴb| bmvu-m1;r-1h-];|oh;;robm 0vbm;vvѴom];uķ the Elite way. or call: 800.983.0531

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