Dayspa

DEC 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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visited a day spa isn't relaxing," agrees Monica Kenyon, owner of Unwind Mobile Massage and Spa in Los Angeles. She adds that mobile services appeal to new moms and busy professionals who don't have a lot of time to get to and from the spa. Some of those busy professionals are receiving mobile services in their offi ces, thanks to the increasing number of companies off ering wellness programs, notes Lisa Weeks, a licensed massage therapist, nail technician and owner of Love Thyself Day Spa in Richardson, Texas. "In addition to spa services, we provide retreats, health seminars, lifestyle counseling and more to our corporate clients," says Weeks, noting that she's well versed in naturopathic medicine and holistic nutrition. Meanwhile, Kathy Peper, owner of To Your Door Spa and Salon in Tigard, Oregon, started her business to meet the needs of senior citizens who couldn't make it to a salon due to declining health or lack of transportation. "We've developed ways to shampoo, cut and even color hair for those who are bedridden," says Peper. "I have a talented team of therapists who specialize in senior massage—they understand that older clients need a lighter touch but still have plenty of knots after sitting or being in bed for long periods of time." Mobile spas also off er the opportunity for groups or couples to receive services simultaneously, which isn't always possible in a traditional spa setting. Since Newbury is a tourist town, Corey often gets requests from people who are visiting the area and want to book massages for their group, whether they're celebrating a birthday, bachelorette party or family reunion. "We've also partnered with local inns that don't have an on-site spa to put together seasonal packages," adds Corey. Making Money One of the advantages of launching a mobile spa business is the lower overhead cost. Peper notes that expenses such as rent or mortgage and utilities, as well as higher insurance premiums, deterred her from opening a brick-and-mortar spa. Of course, there are other fi gures to factor into the mobile business model— including transportation—but pros have fi gured out a way to price their services to compensate for such concerns. Nadine Eans, owner of C.B.N.'s Mobile Day Spa, serving New Jersey, New York and Connecticut, charges for travel time if the round trip exceeds 25 miles. Typically, other mobile spas charge $1 per mile when asked to travel beyond their designated service area. "Travel time, setup and breakdown are all considered, making mobile services slightly more expensive than those off ered at brick-and-mortar spas," notes Kenyon, whose prices range from $140 for a 60-minute massage to $175 for 60-minute facials, guided meditation, tarot readings and henna art. She strives to create a physical and spiritual balance for a diverse clientele, including those attending conventions, music festivals, company health fairs, family celebrations, fi lm shoots and more. Weeks customizes pricing based on group size, services requested, amount of time and number of staff required. Typically, though, she charges about $125 per hour. In off ering treatments to seniors, Peper charges a minimum of $75 for hair services, which may include a cut, style, color or perm, while nail services— which account for about half of her business—are $65 to $85, and massages are $100 per hour. Promoting Your Business Reaching clients tends to be easy for mobile spa pros, especially if they've got a fairly specifi c target market. In Peper's case, it's all about capturing the attention of the aging population. "For the © GETTY IMAGES dayspamagazine.com • december 2018 • [ 59 ]

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