DEC 2018

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 67 of 77 • december 2018 • [ 65 ] To help retailers improve their performance in the health, beauty and wellness (HBW) categories, consulting fi rm A.T. Kearney and retail industry trade association Global Market Development Cente (GMDC) recently released a study looking at the convergence between beauty, personal care, food, chain drug and mass market sales. "The blurring lines between health and wellness in categories such as food and cosmetics are presenting consumers and retailers alike with new opportunities," notes A.T. Kearney partner Rodey Wing. "These categories uniquely lend themselves to attracting shoppers who desire expertise and support in fi nding the right product that not only meets their needs but also aligns with their values." Among other details, the Winning in Health, Beauty, and Wellness report off ers the following insights: • Be on trend: Successful HBW retailers must understand current consumer behaviors and tastes. • Create narratives and tell stories: Retailers who come up with a broader story around category off erings, not just merchandise products, are seeing greater success in HBW. • Educate consumers: HBW narratives must be reinforced through in-store and online consumer education. Retailers should provide shoppers with information about ingredients, sourcing and benefi ts. • Provide services: The shopping experience should be connected to service providers aligned with consumer need, including dieticians and beauty consultants. • Be online: Retailers driving growth in HBW should have a relevant online presence that supports the in-store category strategies. u RETAIL RULES Endeavoring to help members of the spiritual and holistic wellness industry reach potential clients and connect with peers, New York City-based "spiritual technologist" Alwyn Thomas recently founded the online SpiritTech Community. With more than 20,000 listings searchable by location, category or keyword, the network features an extensive range of mind-body-spirit products and services, from meditation and yoga to shamanism and crystal healing. "SpiritTech is a globally connected community of individuals who want to share their sacred gifts with the world," says Thomas. Creating a listing on the hub is free, and each profi le includes a description, image, interactive map and contact details. To learn more, visit SPIRIT LEADER © GETTY IMAGES 1 - 9 1 6 - 9 3 9 - 9 8 8 8 1 - 8 0 0 - 4 7 6 - 0 2 2 6 t o l l f r e e w w w . i l l u m i n a r e c o s m e t i c s . c o m With our 3 creamy mineral foundations each with soothing zinc oxide, SPF 20, superior coverage and a natural looking finish Whatever you need, we've got you covered

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