JAN 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Januar y 2019 • 31 COURTESY THE PEAKS RESORT AND SPA The Distinction Located a short walk from the Mountain Village gondola and boasting breathtaking views of the San Juan Mountains, the Spa at The Peaks Resort is not only the largest in Colorado, but a refl ection of the active approach to health and wellness so prevalent in the area. "In addition to luxurious treatments, we offer nutrition, hypnotherapy, acupuncture and personal training sessions," says spa director Alexandra Sharpe-Keene, who joined the staff in early 2018. "You can see our guests glowing when they leave, clearly rejuvenated after their treatment or class. The combination of a holistic spa experience in the context of the elevated majesty that surrounds us is virtually unmatchable." Capturing Clientele The spa's busiest seasons are winter and summer, when tourists and locals alike take full advantage of Telluride's many outdoor activities, from snow sports to golf. Overnight guests staying at The Peaks Resort make up about 60 percent of the clientele. "As a destination spa, our business is dictated by seasonal occupancy instead of special promotions or traditional marketing efforts, but our alliances with fi rst-rate brands reinforce the quality of our services, and word-of-mouth referrals are a direct result of our superior staff," enthuses Sharpe-Keene. Local residents, many of whom are spa members, account for the remainder of the visits. "Having a strong membership base is invaluable to our profi tability and allows us to offer a wide range of treatments, fi tness classes and wellness programs," says Sharpe-Keene. LOCATION Telluride, Colorado OWNER Telluride Ski and Golf OPENED 1985 THE SPACE 45,000 square feet with 29 treatment rooms (20 single, 2 couples' suites, 6 facial rooms, 1 wax room); fi tness center with 3 group classrooms, a cardio room, weight room and Spinning room; full-service hair and nail salon; boutique; oxygen inhalation lounge; men's and women's lounges with dry saunas, Roman tubs, hot tubs and steam rooms; lap pool; and heated indoor/outdoor pool with a waterslide STAFF 66, including 26 massage therapists, 6 estheticians, 4 dual-licensed massage therapists/estheticians, 4 cosmetologists, 10 front desk, 10 attendants, 3 personal trainers, retail specialist, director and assistant director WEBSITE THE SPA AT THE PEAKS RESORT

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