JAN 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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34 @dayspamagazine • Januar y 2019 BUILDING BLOCKS RETAIL ROCKSTAR THE SPA Lakeway Resort and Spa in Austin, Texas THE PRO Jason Janusheske, spa and recreations director THE STAR FarmHouse Fresh Whipped Honey Body Scrub WHY IT ROCKS "The texture is amazing, it smells fantastic and the price is right. Our guests also love that it's organic, vegan and cruelty-free, and that it's made locally here in Texas. We use this scrub in our seasonal body treatments and when people experience it, they enjoy it so much that they have to take some home. We package it along with two other products used in the service as a gift set, and those sell like crazy, too. FarmHouse Fresh is our No. 1 retail line for skin care overall, and we can't keep this product on our shelves— even our employees buy it up. It really does make skin feel 'smooth as a duck's butt,' as the brand says!" u WHAT ARE YOUR BUSINESS GOALS FOR THE YEAR AHEAD? Jonathan T. Dal Pos Partner/General Counsel Mirbeau Hospitality Ser vices Saratoga Springs, New York In 2019, The Mirbeau Companies are focused on expanding into other near-urban markets throughout the Northeast, including the opening of our 50-room Parisian inspired Mirbeau Inn & Spa in Rhinebeck—a nearby destination for the New York metropolitan market. We're also continuing to evaluate opportunities for our Spa Mirbeau day resort concept in shopping centers and mixed-use developments to offer our guests a getaway experience close to home. We see great possibilities, as shopping centers evolve into more experience-based properties to meet the needs of shifting demographics, socioeconomics and technologies. ogies. Adam Estrella Director Pacifi c Waters Spa at Hyatt Regency Huntington Beach, California Our primar y goals for 2019 are growing revenue and retaining customers. We'll be facing higher payroll and operating costs, as well as greater competition, so we must refocus our attention on the guest experience and ensure we're offering spa-goers a true refuge from their increasingly hectic lives. We want clients to schedule multiple ser vices, par take in wellness activities and continue these practices at home. We're also taking an inside/outside holistic approach to offerings—for instance, we've designed a unique treatment-and- cuisine pairing menu that draws inspiration from 12 spices, including turmeric, ginger, cloves, cayenne and cumin. These are infused in the Thai- and Balinese- inspired herbal poultices used in our Sea Holistic treatment, as well as other new ser vices and menu items. tems. Brandon Fein Spa Director Hotel Crescent Court Dallas With 'innovation' as a key goal for the coming year, we're creating a new spa menu, revamping our luxury retail boutique and adding a cryotherapy chamber—a three-minute service that takes a progressive approach to wellness and recovery. The new menu features a diverse selection of offerings to appeal to the spa-savvy client, including a Crescent Complete Facial (80 min./$375; 110 min./$450), custom massages, scrubs and a gentlemen's menu. The array of retail items, including a men's line, yoga attire and body products, will allow guests to continue their spa experience at home. home. Visit for extra coverage! MORE ONLINE!

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