FEB 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 43 of 67

42 @dayspamagazine • Februar y 2019 THERE'S LITTLE DOUBT that the spa environment is rife with opportunities to both stimulate and soothe the senses. The healing power of human touch tends to be a major draw for plenty of guests, but equally important are the sights, the smells, the sounds—and yes, even the fl avors—that you provide before, during and after services. "Stimulating the fi ve senses helps create a unique experience and makes it more memorable for our guests," says Denise Dubois, owner of Complexions Spa for Beauty and Wellness with locations in Saratoga Springs and Albany, New York. "It also triggers the emotions they felt exclusively at our spa." Here, we look at some innovative ways that businesses successfully ensure their clients are completely engaged. COURTESY ELIZABETH HAYNES PHOTOGRAPHY Igniting the Senses How to engage all fi ve of your guests' faculties. by Amanda Baltazar BACK TO BASICS

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