FEB 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 49 of 67

by KATIE O'REILLY 48 @dayspamagazine • Februar y 2019 Industry experts weigh in on how spas can cater to clients of all ages. © GETTY IMAGES TALKING 'BOUT THEIR GENERATION (s) We all got the memo that we should target baby boomers and generation X via Facebook, that millennials are Instagram-fi rst, and that younger generations like to "Snap" their favorite spas. But beyond marketing, it's crucial to tailor treatments, retail pitches and ambiance to your own specifi c clientele. You may not want to target every generation; however, being aware of their members' varying needs, purchasing habits, behaviors and desires will allow you to better aim your efforts at existing guests, reach new ones and accommodate each person who walks through your door. That's why DAYSPA asked industry experts about what different generations really want out of a spa experience. Behold, your handy guide to pleasing each of today's spa-going demographics.

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