MAR 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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20 @dayspamagazine • March 2019 COURTESY PHIZ SPA TIME WAS, THE MAJORITY OF MEN wouldn't set foot in a day spa, uncomfortable with the idea of getting pampered and embarrassed by the thought of being seen receiving a service other than a massage. But today's 21st century guy—driven by the rise of more confi dent millennials and businessmen—has no qualms about doing what's best to look good, and hair removal services in particular are more popular than ever. In fact, the infl ux of male clientele at New York City-based DAPHNE Studio has noticeably increased business and overall revenue, says master esthetician Gunna Covert. The spa features a separate menu dedicated to men's hair removal from areas including the back, shoulders, chest, arms and brows, as well as Brazilian services and maintenance. But a men's menu is just one way that spas can attract guys seeking hair removal; read on for more tips on making the most of manscaping services. Top Techniques Men's hair removal concerns—like women's—span the entire body, and guys will typically return after having experienced the results. Shia Noth, master esthetics instructor and spa creator at Glow Med Spa in Richmond, Virginia, has seen an increased number of male patrons in recent years. The spa offers chest, ear, nose and leg waxing for men, but Noth notes that the most common initial booking tends to be a back and shoulder wax. "Once they come in, we get them interested in the nose wax. A lot of men think it's a painful service, but they barely feel it," she reports. "After that, it becomes an addiction." Erin Molyneaux, owner and advanced esthetician at Phiz Spa in Salem, Oregon, says the majority of men come in for brow, nostril and ear hair removal, but more recently she's noticed a growing trend of those who want back hair removed—and even a Brazilian. "For the brows, nostrils and ears, we opt for hard wax as it fi ts more easily in those smaller areas," she says. "We often perform sugaring services to remove body hair: back, chest, arms, legs and 'bro'zilian. The paste—made of sugar, lemon juice and water—is VANISHING ACTS The Great Manscape Spas are investing in men's hair removal services and seeing a big boost in their bottom lines. by Keith Loria GiGi Charcoal Detox Hard Wax Cirépil Homme Depilator y Non Strip Disposable Wax Lycon MANifi co Strip Wax Comfort Zone Specialist Wax

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