Dayspa

MAR 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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36 @dayspamagazine • March 2019 CUSTOMIZATION IS MORE THAN TRENDING—it's evolving. In the retail world, it has matured from monogrammed towels to designing your own sneakers and even making personalized lipstick shades. In the spa sector, business is increasingly going beyond simply waving aromatherapy scents in front of clients' noses to creating products and experiences tailored just for them. The beauty of blending bars is that it gives guests an immersive, hands-on opportunity to be involved in—and understand—what they're purchasing, whether in the treatment room or as a take-home item. Offering this one-two punch of customization and participation can set you apart in the spa industry, and be a serious boon to your bottom line. No wonder so many establishments are jumping aboard the blending bar bandwagon, and cashing in on the cachet. MIXING IT UP Blending bars are not one-size-fi ts-all; spas have the ability to create something wholly unique that refl ects their setting, scope, aesthetic and approach. At Ãwili Spa and Salon at Andaz Maui Wailea in Hawaii, tropical smells greet clients, who can select locally harvested ingredients like plumeria, green coffee berries and Maui sugar cane to create unique oils and scrubs as a $55 enhancement to body treatments. What's more, the spa includes a custom blending experience and take-home product in each of its Journey packages, which take 2.5 to 6 hours and range from $410 to $700. Jackie Yulo, director of spa and resort retail operations, says guests love being able to touch and smell the product prior to their treatment. "It's the best way to start involving their senses before the service even begins," she continues. COURTESY ANDAZ MAUI WAILEA Bar Fun DIY blending bars are generating buzz—and business—in spas across the country. by Allison Young PROFIT CENTER

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