MAR 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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38 @dayspamagazine • March 2019 PROFIT CENTER "We love that we can break down the barriers between our guests and therapists in this way." Inspired by an old-fashioned apothecary and the location's natural surroundings, L'Apothecary Spa at L'Auberge de Sedona in Arizona also allows clients to participate in a custom-blending experience (30 min./$35), in which they select local botanicals such as rosemary, juniper and piñon pine, and mix them to create herbal bath soaks and body scrubs for at-home use. "It doesn't take much to entice newcomers; the blending bar is right there to see and smell," says spa director Catherine Powers. "It also allows more tenuous guests to have a personal experience and ask questions they might not feel comfortable asking otherwise." TAILOR-MADE TREATMENT At some spas, clients do all the mixing themselves; at others, the staff whips up bespoke blends based on spa-goers' preferred aromas and goals. Spa Ojai's Artist Cottage & Apothecary in Ojai, California, is an independent space with a counter and a palette of 35 different essential oils, where guests create a custom scent that staff members turn into a take-home linen spray, body butter, sugar scrub or perfume roller ($35-$55). They offer small group blending classes (90 min./$120-$150 per person), as well, and plan to have open studio hours where walk-in clients work one-on-one with a trained aromatherapist. "It's so timely because people are looking for natural approaches to wellness, and essential oils are a foundation for that," says spa director Kate Morrison. "It's not just about offering a scent they like—we convey a deeper understanding of how each essential oil can benefi t their mood, body and balance." These classes serve as a perfect bonding experience for mother- daughter duos, retreats and bridal parties, adds Morrison. "In terms of giving guests a unique, memorable experience, it's invaluable," she notes. But spas don't have to go to the trouble of hiring an aromatherapist or curating scents and ingredients. Companies like Salt of the Earth, Body Bliss, and Bodhi + Sol offer wholesale blending bars to minimize time and guesswork. "Our blending bar is 100 percent organic and contains 18 essential oils to customize treatment oils, whipped body butters and creamy body polishes," says Chelsea Jo Conard, cofounder of Bodhi + Sol. "It's used for backbar and retail, and clients can choose one of our nine blends or create their own." Guests walk away with know-how, a product in hand and often a spa service that goes beyond skin issues. "Essential oils can help enhance the therapeutic benefi t of body treatments—from stress reduction and mood enhancement to pain relief," explains Conard. FROM TOP: COURTESY L'AUBERGE DE SEDONA; COURTESY SPA OJAI

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