MAR 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 40 of 91

March 2019 • 39 Ingredient transparency is another plus. "Half the battle of selling spa products is understanding what's in them and avoiding unnecessary ingredients," says Jessica White- Padgett, founder of Fresh Spa Market in Wichita, Kansas, which mixes from- scratch scrubs, soaks, masks, bath bombs, body sprays, lip butters and more—all vegan and paraben-free— for retail and in-house treatments. SCENTSATIONAL SALES Regardless of the blending experience offered, the resulting customized products and services have a positive effect on business and profi ts, particularly when you consider that it doesn't require a lot of commitment from clients, nor a separate room or licensed therapist. Ultimately, it's about creating demand and generating repeat business. "Most of the time, guests come out of their treatment and want to re-blend a product to bring home for themselves or a loved one," notes Yulo, adding that Ãwili retails these items for $20 to $70 with a 75 percent profi t. Like most spas offering custom blending, they also keep client recipe cards on fi le for future ordering. "We receive calls annually from repeat guests on the mainland requesting that we make their product for them, because they love it so much," says Yulo. Fresh Spa Market retails products for $4 to $15 with a 15 percent markup— and White-Padgett says the lower prices translate to repeat visits. "By making our services more unique with custom scenting and affordable pricing, we attract and maintain a loyal client base," she explains. Of course, receiving a healthy return on investment is important, but that's not always the primary purpose of blending bars. "Our focus is on creating an experience guests can't get anywhere else," says Powers. Mission accomplished. u COURTESY ANDAZ MAUI WAILEA

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