MAR 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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TOP: COURTESY SAGESTONE SPA & SALON; © GETTY IMAGES Back Peel (50 min./$125) Sagestone Spa & Salon at Red Mountain Resort Ivins, Utah Created to provide TLC to the oft-neglected skin on the back, this service is like a facial for that area. It begins with a double cleanse, followed by exfoliation using DermaSound Ultrasonic, which employs low frequency sound waves to smooth the skin. Next, a Lira Clinical Vita Brite Refresher Peel is applied and left on for four minutes. Once the peel is removed, Lira Clinical Pro Lite Serum, Pro Firming Serum, Bio Hydra C Serum and Mystiq Perfecting Eye Cream are layered on to lock in hydration. Manly Must-Haves: "The peel targets fi ne lines and wrinkles, pigmentation and dehydration," enthuses Howard-May. "Plus, it works on all skin types and doesn't require any specifi c preparations beforehand." Why Guys Love It: "Much like the face, backs can suffer from scarring, dark spots and acne," says Howard-May. "This service removes impurities and leaves the skin feeling silky-soft." "THIS SERVICE REMOVES IMPURITIES AND LEAVES THE SKIN FEELING SILKY-SOFT." MARKETING TO MEN Spa pros share some key ways they get dudes in the door. Encourage your female clients to send in their husbands, fathers or sons in exchange for discounted services or spa rewards. —Brittany Nuzzi, spa director, White Orchid Spa, Vero Beach, Florida Donate gift cards to male-specifi c charities to get your name out there, and use gender-neutral service descriptions on your menu. —Enrique Ramirez, owner, Face to Face NYC, New York City Use Instagram, Twitter and Facebook to promote your offerings, and create a designated page on your website strictly for men's services. —Marci Howard- May, director of spa and wellness, Sagestone Spa & Salon at Red Mountain Resort, Ivins, Utah Offer male-oriented amenities, such as a complimentary beer or bourbon. —Marie Parodi, spa and wellness director, Spa at JW Marriott, Chicago Encou r husba n serv i c e d irect o Donat e yo ur n a d escr ip owner, U se I n s yo ur o f websit e May, d Sa Sa lo lo n a O Of f fe e r m m c co co o m mp li li an an an d d we 52 @dayspamagazine • March 2019

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