Dayspa

APR 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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20 @dayspamagazine • April 2019 through the skin. "Salt has anti-infl ammatory and antimicrobial properties, and it's super absorbent," says Steve Spiro, founder and CEO of Global Halotherapy Solutions and co-chair of the Exploring Salt & Halotherapy Initiative. He adds that this can help detoxify the body and alleviate skin irritation, and that as awareness of these purported benefi ts increases, so too does the demand for salt therapy offerings. "Six years ago, there were only 200 facilities offering halotherapy in the U.S. Now there are around 2,000; spa-goers are seeking this wonderful—and low- cost—modality," says Spiro. There are several ways to fi t salt therapy into the spa setting. Salt rooms are the largest undertaking, as they typically include salt walls and a halo-generator that disperses microscopic salt particles into the air— allowing guests to simply relax and breathe them in. "Just like steam rooms are wonderful before a massage or facial, the salt room is time well spent afterward, as the client's body and spirit continue to integrate treatment benefi ts," Johnston says of Strata's Himalayan salt room. "Every guest has a positive experience there; they can leave their stress behind." On a smaller scale, salt is an ideal element for detoxifying baths, and salt stones can be used in massage therapy to lightly exfoliate. Strata implements obsidian-like, Himalayan crystal salt stones that contain 84 naturally occurring minerals in its Strata Hot Stone Massage (50 min./$140; 80 min./$195). "These stones carry a very soft and penetrating heat that guests fi nd extremely relaxing, and our therapists report that they're easy to use and maintain," says Johnston. The spa also has a salt bar where guests create their own bath salt recipe from four essential oil and dead sea salt offerings, with a pink Himalayan salt base. "We provide the jars and they enjoy crafting a beautifully artistic presentation, much like a sand art project," notes Johnston. "It has been highly successful in our reception and retail areas." Even simple salt additions have the potential to convert occasional guests into regulars, says TouchAmerica founder Stewart Griffi th. "Clients will benefi t from one treatment, but remind them that halotherapy is like exercise: The more often they do it, the more benefi ts they'll reap." Of course, anything that enhances the overall experience will also help improve profi tability. "Many spas have 8 to 12 rooms and not enough therapists to fi ll them," says Brown. "Consider converting one of these spaces into a revenue-producing area with a salt wall and halo-generator." Smaller spas unable to dedicate an entire room to salt can still add a halo-generator to the space where massages or yoga are performed, suggests Spiro. And Brown notes that they can replace some of the cedar planks in dry saunas with Himalayan salt blocks. Plus, ROI is typically high thanks to salt therapy's relatively low maintenance. "It's an automated wellness service that requires no extra labor," reminds Spiro. u COURTESY STRATA INTEGRATED WELLNESS SPA MAKING WAVES

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