APR 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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46 @dayspamagazine ¥ April 2019 success," says Reagan. The infl uencers are then asked back for a full treatment in exchange for a blog post about the service and the spa. Blue Water Spa has its infl uencers mingle with clients at events as brand ambassadors. "One infl uencer attended our annual anniversary party and charity event, and spoke about her experiences with our services," says Law. "She's a combination of smart, elegant, conversational and loyal. She's a real person, and she conveys that well through social media." Fiske offers up another common arrangement: "A typical deal might be two services, including gratuity, in exchange for two permanent Instagram posts and stories, and a blog post. Always require that they tag the location and link back to your website and social media. Another way to ensure a return on investment (ROI) is to ask for a library of images that you can use in your own social media outreach following their visit. Most are willing to do this if you give them credit when you post their photos." Remember, bloggers need content as much as your spa needs promotion. "Try to build a long-term, win-win relationship. Be ready to share educational information demonstrating your expertise on services and products, along with beautiful photographs and infl uential opinions," says Oskin. If all goes as planned, the proof will be in the profi ts—and that's certainly been the case for Bella Reina. "Our annual cost for two infl uencer parties and free treatments is about $10,000," notes Reagan. "It's hard to quantify the ROI, but we achieved our goal of bringing in a younger crowd, and our revenue, retail sales and bookings have all gone up." u MARKETING SAVVY Visit us at Booth 6623 IECSC Chicago March 30th-April 1st

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