MAY 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 33 of 76

May 2019 • 31 BUSINESS SAVVY The spa attracts a mix of locals and vacationers, as well as country club members visiting the hotel's 27-hole golf course. To encourage repeat bookings, monthly email blasts highlight specials, plus frequent exclusives just for country club members. Twice a year, the spa hosts events during which nearby residents and hotel guests can experience mini treatments, vendor demonstrations, light bites and more. "This way, guests who haven't been to our spa before can try out a couple of services, making it more likely that they'll book something in the future," says spa director Monica Donato. SIGNATURE SERVICES With more than 130 golf courses and plenty of hiking trails across the Palm Springs area, it's no wonder a growing favorite for spa-goers is the CBD Pain Relieving Massage (add-on service/$35)—a custom spot treatment designed to ease aches, reduce infl ammation and soothe tired muscles. "This is a trending offering because guests feel a noticeable sense of relief, thanks to the massage techniques and CBD-infused oil and creams," says Donato. The massage is also a good option for clients suffering from chronic pain, as the CBD loosens muscles and helps promote healing. "Guests leave feeling deeply relaxed and with a complete sense of comfort in previously painful and tense problem areas," adds Donato. u COURTESY OMNI RANCHO LAS PALMAS RESORT & SPA

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