Dayspa

MAY 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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42 @dayspamagazine • May 2019 We've had a lot of success with a package featuring our Escape Facial (80 min./$240), Escape Massage (80 min./$220) and Escape Manicure and Pedicure (90 min./$130). Guests love that it offers head-to-toe relaxation, with each treatment customized according to their needs. For instance, if the facial analysis indicates that they would benefi t from microdermabrasion or an extra oxygen boost, those are added at no cost, and the products and techniques used during the massage and mani/pedi are also designed for maximum therapeutic benefi t. Supriya Madan Spa manager Red Door Spa at The Chatwal New York City We target all sorts of clients on Mother's Day with catchy treatment names, such as Mom Rocks or Bump for Joy Massages (50 min./$170) and the Mothers Radiant Glow Facial (50 min./$170). Rather than offering a deep discount, we add value by way of enhancements, as the treatments are in high demand during this time. Add-ons include incorporating hot stones, aromatherapy, an eye treatment or seasonal products, each for an additional $10. Having an open house event and inviting guests to experience an evening of mini spa ser vices, vendor demos, retail discounts and raffl es while they enjoy wine and hors d'oeuvres has been ver y successful as well. Lastly, gift certifi cates that include a retail gift with purchase help round out our Mother's Day promotions. Christina Cabrera Director of spa and fi tness La Quinta Resort & Club, a Waldor f Astoria Resort Palm Springs, California We offer a special pampering package, available exclusively on Mother's Day, featuring: 15 percent off of the 50-minute Los Olivos Unwind Massage (regular price $145), which is our signature Swedish massage; a house-made mimosa to be enjoyed poolside; and a gift bag with goodies from the spa boutique, including an array of locally sourced wellness products. Guests are also invited to relax by our outdoor pool throughout the day or enjoy a special Mother's Day brunch available at The Bear and Star restaurant located adjacent to the spa. The experience has been incredibly popular, and is a per fect indulgence. Trish Hecker Spa manager The Spa at Fess Parker Wine Countr y Inn Los Olivos, California We o ce. genc We t W We'v W fi t. ene ns. tion BUILDING BLOCKS RETAIL ROCKSTAR THE SPA The Loft Spa in Bozeman, Montana THE PRO Katie Wing, owner THE STAR Jane Iredale PurePressed Base Mineral Foundation WHY IT ROCKS "Our guests notice numerous benefits—especially the makeup's soothing and protective qualities. Because it contains antioxidants that help fight free radical damage, offers broad-spectrum sun protection and has a weightless feel, it's perfect for our mountain climate. Loft clients are active, eco-conscious and like to travel, so they appreciate that it's reef safe, not tested on animals and sweat/water resistant, as well as the fact that the compacts are refillable, which helps minimize waste. We promote this foundation by using it to finish all of our facial services; guests take one look in the mirror and their eyes light up when they see the beautiful coverage and 'second skin'-like finish! It's especially rewarding when we can introduce it to anyone who struggles with acne or other skin irritations. It becomes a staple in clients' routines, and they love that they don't feel like they're wearing any makeup. Once they learn more about the entire collection, they tend to stock up with us and make a full transition to the brand." u WHAT ARE YOUR MOST SUCCESSFUL MOTHER'S DAY PROMOTIONS? Visit dayspamagazine.com for extra coverage. MORE ONLINE!

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