MAY 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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44 @dayspamagazine • May 2019 FINDING, TRAINING AND RETAINING quality employees can be a challenge for any business owner—especially those in the spa industry. Amid booming demand for beauty and wellness pros, a recent survey by the International SPA Association (ISPA) found that more than 30,000 positions remain unfi lled nationwide. Meanwhile, the Global Wellness Institute reported last year that polling fi rm Gallup estimates "employee disengagement" to plague a shocking 85 percent of the world's workforce. With such glum numbers—not to mention the often demanding nature of the wellness business itself—it's no surprise that more spa owners are striving to take better care of their staff. "Retaining qualifi ed and loyal employees in a competitive job market is becoming more important than ever," notes Shane Evans, cofounder and president of Massage Heights, headquartered in San Antonio. "What attracts them to an organization is company culture, and self-care is not only vital but improves the quality of their work." Here, experts share simple solutions for boosting your workers' wellness. TAKE AN INTEREST Sure, money talks, but it's just as important for employees to feel heard. Felicia Brown, LMT, spa and wellness business consultant and owner of A to Zen Massage in Greensboro, North Carolina, ensures her staff members feel respected, cared for and appreciated with small steps: greeting by name; asking questions about them, their family or their day; remembering small details about their © GETTY IMAGES Balancing Act Increase job satisfaction—and staff retention—by prioritizing your employees' emotional health. by Tracy Morin MANAGEMENT WORKSHOP

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