MAY 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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48 @dayspamagazine • May 2019 FROM CUCUMBER-INFUSED WATER to chamomile tea, certain beverages are a standard part of the spa experience. But to truly stand out in the industry, businesses need to demonstrate that they're on top of the latest beauty and wellness trends—one of which is enhanced liquid refreshments that can be offered in self-serve relaxation spaces, before or after treatments, and for sale in retail boutiques. "Consumers are searching for 'functional beverages,' or drinks that improve their health and well-being," says Ryan A. Maguire, founder of loose- leaf tea supplier The Tea Cellar. Such offerings are especially attractive to a younger clientele—according to a 2016 survey from the International SPA Association (ISPA), millennials stated that the No. 1 amenity that would improve their spa experience was refreshments. Garrett Mersberger, ISPA chairman of the board and director of wellness for Kohler Waters Spas in Wisconsin, notes that even simple adjustments like fruit infusions will make an impact. To that end, some of the savvier establishments have truly upped the ante, introducing clients to such options as crystal gemstone water and collagen beauty drinks. Spa pros say that when they provide these options pre- or post-treatment, they increase client satisfaction and retention. And when retailing drink accessories in addition to the enhanced beverages, profi t margins can be considerable. COURTESY THE TEA SPOT Sip, Sip, Hooray! Enhance the client experience and your earnings with beauty- and wellness-boosting spa beverages. by Marina Kay PROFIT CENTER

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