MAY 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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52 @dayspamagazine • May 2019 One of the single best ways to make sure guests return your spa time and again is by convincing them to commit to a series of ongoing services. This is not only a sound strategy thanks to the repeat business it brings in, but also because it will equal even more signifi cant and noticeable benefi ts for guests—thus increasing client satisfaction and boosting your reputation. "Healing the body or giving life back to the skin can take time," says Lana Porteous, licensed esthetician and massage therapist at Touch Day Spa in Pacifi ca, California. "When guests buy a series of services, they commit to a certain number of treatments, meaning they're more likely to return and we can work together to get the results they need." Take a look at what goes into developing a best-selling series—and how you can get clients on board. Secrets to successfully selling treatment packages. by BARBARA DIGGS HIT SERIES © GETTY IMAGES

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