MAY 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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HIT SERIES THE RIGHT STUFF Whether it's sunless tanning sessions or acne-fi ghting facials, the best services to offer as a series are those that give guests immediate as well as cumulative benefi ts. "Most of our clients come in to treat something specifi c," says Tina Griffi n, spa director of Blitz Facial Bar, with locations in Brooklyn, New York, and Toronto. "When dealing with concerns such as pigmentation, rosacea or aging skin, receiving multiple treatments at scheduled intervals increases the success of those facials and yields long- lasting results for the client." Among the numerous, goal- specifi c series that Blitz offers, one of the most popular is the Red-Carpet Ready package, a favorite among brides. It includes three 30- to 60-minute customized facial treatments, along with a complimentary product best suited to the guest's skin type. Griffi n says that leading up to the wedding, a typical series might include The Works (60 min./$130), a deep cleansing facial for the fi rst treatment; an Intense Pulsed Light (IPL) treatment (30 min./$140) for the second; and a skin-brightening O 2 Blitz (60 min./$200) treatment for the third. "The complimentary product we would suggest for this particular package is our Vitamin C Day Repair to brighten the skin—an added value of $80," notes Griffi n. Meanwhile, when people visit Touch Day Spa in search of relief for aches and pains, Porteous and her staff are quick to tell them about the advantages of buying a massage bundle, which includes fi ve 60- to 90-minute services for $360-$550. "You can make someone feel better with one session, but nine times out of ten they're going to leave the spa and put their body back into the positions that brought them to us in the fi rst place," notes Porteous. "So, we explain that coming back multiple times will help the results last longer." Indeed, educating clients is crucial for successfully selling series. Porteous says that when a guest and therapist work together over the course of several sessions, the therapist has that much more time to offer advice about things like improving body mechanics or the benefi ts of stretching and staying hydrated. Likewise, Griffi n emphasizes the importance of teaching clients about how their skin functions and what long-term strategies will help them get the outcomes they're after. "For example, if acne is a concern, we advise them to get treatments in two-week intervals for best results," she says. Demand for certain services 54 @dayspamagazine • May 2019 © GETTY IMAGES

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