MAY 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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56 @dayspamagazine • May 2019 © GETTY IMAGES Nichols also recommends making these package deals more enticing by offering a small gift with purchase (as Blitz does with its Red-Carpet Ready and Frequent Facial series). Similarly, low-priced upgrades or enhancements can go a long way toward making a series sell. Touch Day Spa regularly encourages guests to add champagne and a foot soak (25 min./$25) with bath salts and essential oils prior to each facial in their series. "The treatments are aggressive and results- oriented, but these upgrades allow guests to experience some luxury with it," says Porteous, who notes that the small yet simple upgrades have prompted some women to purchase the same customized packages for years. LIMITED TIMEFRAMES Many spas create a sense of urgency with seasonal specials or limited time offers on their packages. "I like the idea of a series sale one time per year," says Nichols. "Offer your best prices of the year, but the number of treatments is limited—an annual September sale might offer three services that must be used before November 30 to fi ll a slower time on the books." Tying series to a certain holiday or time of year when guests want to look their best can also help them sell. For instance, Porteous has offered seaweed body wraps in spring to help people prepare for swimsuit season. "We have a 'specials' section on our website—that's where we explain what the wrap is, the ingredients used, what it targets and why it's good for you," Porteous explains. "At the end we say, 'Series recommended because the effect is cumulative.'" Another ongoing option could be a series that helps guests prepare for a special occasion, such as a wedding, graduation or birthday party. "Usually when women are doing things for their bodies or faces, they're getting ready for a specifi c event," notes Porteous. Determine whether this is indeed the case for your clientele, and create your offerings accordingly. If they do wind up taking advantage of such series, chances are they'll be grateful that you helped them come up with a plan to ensure they looked their best—and they'll most certainly be back when future occasions arise. u HIT SERIES

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