JUN 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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18 @dayspamagazine • June 2019 VANISHING ACTS What areas are most popular for hair removal in the summer? Trisha Williams, owner and master esthetician, Bare Bliss in Yakima, Washington: My most popular one is the Brazilian—for both men ($90) and women ($70). In fact, 22 percent of my business is actually male Brazilian services. In warmer weather, hair removal on the back and chest become much more popular with men because they're outside without a shirt on—working in the yard or going boating on the weekends—and they want to be clean and smooth to show off their six-packs! Similarly, women opt for underarm hair removal because they're wearing tank tops, sundresses and bikinis, and they don't want to bother shaving and dealing with unsightly bumps and irritation—and I don't blame them. Agnes Gilson, owner and operator, The Wax Academy Wax Supply and Waxing With Aggy in Silver Spring, Maryland: During summer, men come in for chest, stomach and back hair removal. We've also seen a major uptick in Manzilians ($95) over the last year. For women, our Waxing with Aggy Brazilian ($65) is a regular go-to, as well as the basic bikini, underarms and legs. Of course, eyebrows are a yearlong service for everyone, no matter the season! A majority of the time, hair removal appointments are a combination of two or more services, which optimizes our time and helps set a steady pace for hair growth and timely maintenance appointments. What's your winning strategy for soothing clients during these ser vices? Summer Vasilas, cofounder and director of training and education, Waxing the City with multiple locations across the U.S.: After a warm greeting, the guest is invited into the treatment room, with a dedicated area for belongings, a phone charging station, cleansing wipes and privacy drapes for more intimate services like bikini waxes. We conduct a consultation to learn about past experiences, grooming habits and current needs or anxieties; this is the most important part of the service for building trust and rapport! Our products and protocols are all designed with client comfort in mind. We have a private line of pre- and post-wax serums that are an all-natural alternative to harsher ingrown hair treatments: The pre-wax serum numbs and cleanses the skin, and the post-wax serum soothes, heals, and prevents bumps and ingrown hairs. Plus, we use soft and hard wax depending upon the service, as each one works better on certain parts of the body: hard for sensitive areas such as the face, underarms and bikini; and soft for larger areas with fi ner hair like the arms and legs. Williams: I'm a talker. I love to talk about everything to anyone who will listen! So when clients come in for hair removal, I engage them in conversation. Whether it's a how's-the-weather type of chat with someone new, or something much deeper or more important with a regular, it keeps them preoccupied while I'm performing the service and we're done before they know it. Typically—although there have been one or two Brazilian-related freak- outs—clients tell me how little pain is associated with my treatments versus other places. I also use Nufree, which is gentle on skin because it only sticks to the hair, so guests are more easily distracted. What retail sells best in conjunction with body hair removal? Williams: I have boutique items in my little studio for sale, including lip scrubs, hair ties, collagen masks, goat's milk soap, makeup bags, jade rollers, Hempz lotion, satin pillowcases and, of course, Finipil soothing antiseptic cream—plus Baby Foot peels in the summer. I give out samples when available, because once clients try, they always buy! If someone mentions a concern—such as dry lips, the occasional ingrown hair or cracked heels—during their hair removal service, I jump at the chance to tell them about what I have that can help solve their problem. Gilson: All of our retail essentially complements the wax used during the service. After each session, we discuss best practices and recommend products © GETTY IMAGES Smooth Moves Spa pros bare all about their summer body hair removal services. by Laura Waldon

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