JUN 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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48 @dayspamagazine • June 2019 BUILDING BLOCKS GET SMART If your clients love customized spa offerings and K-beauty, they'll go crazy for Ar tifi cial Intelligence (AI) skincare assistant LUMINI, a winner of the 2018 Consumer Technology Association's CES Innovation Award. Developed by lululab, a spinoff of Samsung Electronics' C-Lab, the device scans and analyzes a person's skin in less than 10 seconds and uses the results to recommend appropriate treatments and curated at-home Korean skin care, as well as lifestyle advice to help improve clients' complexions. CHARGE! If you want to help clients better afford spa services, consider becoming part of the CareCredit provider network. Enrolled businesses can allow guests to charge their treatments using the health and wellness credit card, and are able to reach a wider potential client base to generate more revenue as a result. Spa- goers will appreciate the ability to purchase more per visit, and the card can make it possible for them to return for their favorite services more often. After enrollment, spas also receive in-store displays, marketing tools and educational resources. Looking for strategies to simplify your spa business and deliver superior service? Then pick up beauty industry veteran and entrepreneur Dorothy Andreas' Streamline Success: Eliminate Chaos From Your Service Business (Dorothy Andreas, 2019). This no-nonsense guide covers a wealth of topics crucial for success—including taking control of your time, increasing productivity, marketing advice, and "fi ve keys of life balance" that improve crucial relationships—so spas can set themselves up for long-term wealth building. BOOK NOOK BOOK NOOK If yo K-be skin Co Aw E a t Seed Investment Spa pros who'd like to add alternative, more holistic wellness therapies to their wheelhouse would be interested in EarSeeds, auriculotherapy—or ear acupuncture—sets aimed at improving issues from headaches and back pain to insomnia. Condition Specifi c Self-Care Kits can be sold in retail areas, and a Multi-Condition Reference Kit functions as a guide for offering basic in-spa treatments (typically performed as a $15 to $20 add-on). Therapists can even take part in an online course to become Certifi ed EarSeeds Practitioners and learn to visually identify imbalances. Spa partners get a variety of marketing and educational materials, as well, and private labeling is available for the more upscale Swarovski Crystal EarSeeds.

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