JUN 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 54 of 96

52 @dayspamagazine • June 2019 WANT TO KNOW THE SECRET to a healthy bottom line for your spa? While having the latest laser technology or even a massage therapist with magic fi ngers can be great selling points, ultimately your profi tability is about keeping spa-goers so happy that they visit consistently, month after month. According to an article from the Harvard Business Review, boosting customer retention rates by as little as 5 percent can increase profi ts by anywhere from 25 to 95 percent. "It's simply good business to retain people you've already seen," says Felicia Brown, LMT, spa and wellness business consultant and owner of A to Zen Massage in Greensboro, North Carolina. "If you want to get the most from every investment you make in a new client, it's important that they return again and again." How do you do that? Heed the following advice. © GETTY IMAGES Lasting Loyalty Six tips to keep clients coming back for more. by Barbara Diggs BACK TO BASICS

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