JUN 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 75 of 96

June 2019 • 73 IMPROVING COMPLIANCE When it comes to ensuring clients use their sun protection products regularly, cosmetically appealing formulas are key. "A big issue with many organic sunscreens is that they don't feel very good on the skin," says Manzo. "You need anywhere from 15 to 30 percent active ingredients to provide optimal protection." Because these organic/chemical actives tend to be oil based, users often don't apply the recommended amount or reapply as directed. Conversely, physical sunscreens can be drying to the skin. "Titanium and zinc together produce a very nice combination of UVA and UVB protection," says MacPhee. "The dilemma is that they're both white powders, so making a cosmetically elegant physical sunscreen is diffi cult—people won't use it if it's greasy or turns their skin white." To combat this, manufacturers are mixing chemical and physical blocks, and adding actives that both feel good and offer more benefi ts. "High SPF level zinc oxide and titanium dioxide products, if they aren't coated properly, pull moisture from the stratum corneum," says Manzo. "We can offset that with sodium hyaluronate and hyaluronic acid. The skin doesn't dry out as much, and it feels better for the consumer." Cyclomethicones, synthetic molecules derived from silicon and oxygen that create a smooth texture, are often added to make products more pleasing to the touch; if it feels nice, people are more likely to use it as recommended, notes Manzo. As always, education is most important for guiding clients to the right products and making sure they use them correctly. "Help them understand that if they aren't reapplying within an hour and a half, they're exposing themselves to skin cancer risks," says Manzo. "Don't scare them, but do educate them." To that end, the American Academy of Dermatology (AAD) developed a "Say Yes to Sun Protection" infographic that can be downloaded at Print it out for employees and guests alike so they can learn about different types of sunscreen and how they can best protect their skin—and remind them that the right sun protection is necessary for a healthy complexion. u "You need anywhere from 15 to 30 percent active ingredients to provide optimal protection." ,

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