JUN 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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Page 93 of 96

The demand for day spa services is climbing. In 2017, for the fi rst time ever, total spa industry revenue surpassed the $17 billion mark. Spa visits, as well as average revenue, both increased in 2016. 1 As consumers face a world of 24/7 connections, many experience stress and may feel the need to decompress. And day spas are becoming an integral part of wellness. Consumers want to look and feel their best but may not have a plan for saving or paying for spa services. So, as they look for a spa that meets their wants, they may also be looking for one that fi ts their budget. SPONSORED CONTENT The role of payment in growing your spa: Promotional fi nancing can help you attract more guests and build lasting loyalty. The following article shows how a card dedicated to health, spa and wellness care can help guide more guests to your door. Flexible fi nancing for your guests can give your day spa an advantage. Day spas that provide guests with a budget- friendly payment option are a step ahead of guest concerns about cost. A payment solution can also give your spa an edge by helping to: • Avoid discounting with an easy way to address payment obstacles • Off er bigger or additional ticket services without cutting the price • Increase your average ticket, frequency of purchase, and total spa volume

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