JUL 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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28 @dayspamagazine • July 2019 COURTESY PURA VIDA RETREAT & SPA BUSINESS SAVVY Pura Vida is renowned for its wellness and educational retreats, which range from Bikram yoga and radiant health to massage therapist training. It hosts 43 of these events each year, and they're principally taught by visiting instructors. "We attract professionals from all over the world, mainly through word of mouth," says general manager Eduardo Morera C. Pura Vida markets its offerings by touting the impressive credentials of these retreat leaders, as well as its in-house staff of 12 massage therapists (two are also estheticians, and four are water therapists). Plus the spa makes use of digital campaigns, social media posts and—once guests arrive—plenty of on- site signage. "We have an orientation where staff members introduce themselves and explain what they do," says Morera. "In addition, all of our services, therapist bios and schedules are posted on a large board in an attractive outdoor spa reception area, where guests can make their own appointments on signup sheets." Meanwhile, the destination's three-, fi ve- or seven-night Mind + Body + Spirit Packages entice visits with a comprehensive experience that includes lodging, meals, yoga sessions, eco-adventures, airport transfers and credits that can be redeemed for spa treatments. SIGNATURE SERVICE One of the highlights at Pura Vida is the Water Massage (60 min./$140), which blends Zen shiatsu stretches, breath consciousness and energy work, and takes place in the Watsu treatment pool. "The gentle movements open body and spirit, allowing guests to return to their natural state of well-being. Clients experience profound relaxation in the body-temperature water, which creates a nurturing womb-like environment that allows them to melt into a state of serenity," explains Morera. This treatment is especially effective for those suffering from chronic pain or recovering from a recent or deep-seated trauma. u SPA SHOWCASE

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