JUL 2019

DAYSPA is the business resource for spa & wellness professionals! Each issue covers the latest in skin care, spa treatments, wellness services and management strategies.

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38 @dayspamagazine • July 2019 ALTERNATIVE HEALTH © GETTY IMAGES Ayurvedic facial protocols aim to cleanse, tone and moisturize the skin, and typically include a face, neck, shoulder and hand massage for extra relaxation and stress release. "A classic Ayurvedic facial focuses on exfoliation, therapeutic marma point massage, and the use of herbal wisdom to purify and nourish the complexion. These organic herbs and clays deliver oxygen, balance and vitality deep into the skin's layers," details Collings. At Spa Sophia, Darwin recommends annual detox treatments to her clients, and she points out that Swedana, a popular herbal steam therapy, fi ts the bill nicely as it's believed to detoxify, de-stress, increase circulation and moisturize skin. "Swedana can be used to enhance massage services, as it opens the channels of the body and supports the immune system," says Darwin. Offerings that embrace these remedies, as well as Ayurvedic product lines and supplements, can differentiate your spa, attract new clientele and boost revenue. "Creating a service menu customizable to each dosha is one way to stand out and deliver an unforgettable time for clients," says Gupta. She suggests offering a simple dosha quiz to guests during their initial visit. The results can help guide therapists to choosing the most effective treatment options, ingredients and home care that fi t spa-goers' individual needs. "Ayurvedic therapies open the door to healing for clients who want to move beyond pampering," adds Darwin. She recommends investing in quality oils and equipment, and training with a certifi ed Ayurveda practitioner. "Grasping the 'why' behind these ancient traditions is crucial to success," she says. "When you understand the nature of the individual, the nature of the problem and the nature of the remedy, then you can restore balance and wellness to that client." u

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